As a follow on to the last posting, I thought I would start what I plan on doing a lot of in this blog, and will be a very important part of this blog series, and that is to bring several very good (and free if you want to use the basic services) online tools that will help you in your outreach and affiliate marketing efforts. This is also a sort of Part II to the previous blog in that it continues with a theme of how you can utilize key words to make ALL of your advertising and outreach efforts most effective. For that reason there will be certain themes I will continue using, the first of which is the continuation of the "work at home" search.
Working From Home and Affiliate Marketing
As I mentioned in my last blog post, particularly with the rise of a massive new paradigm in how we work, combined with a stubborn recession that even the White House is now acknowledging needs help (they still don't know how to solve the problem, other than meeting with Warren Buffet, as Obama did last week), the promotion of online business opportunities via affiliate marketing, ONLY IF THEY ARE LEGITIMATE I hasten to add, is a growth business and will be for some time. While it is a new way of working for most, the ability to work from home (and thus save on a range of costs not to mention go green, spend more time with your family and increase your standard of living), combined with a dearth of traditional jobs, is starting to go mainstream.
MLM Marketers - the Job and HR Provision Division to Beat the Recession?!
Thus as a provider of services in this space, you are sitting on a very lucrative commodity. And can serve a valuable resource to customers who need your product desperately. This is why as an affiliate marketer, particularly in the kind of products I will be promoting here, YOUR BEST WAY to differentiate yourself from the competition and serve your customers, not to mention build a strong business, is to have an attitude of strong customer service and teamwork. Remember. literally, without customers, YOU WILL FAIL. And obviously we don't want to see that. You also have a vested interest in helping THEM succeed too. That is one of the beauties of MLM and affiliate marketing. It FORCES you to develop good customer service skills, and team building skills. Now do you understand why I am so gung ho about the products I sell, particularly Stress Free Salary and TWRPS? If you don't, click here or find the information at the end of this article.
But the short answer is that these precepts are BUILT IN FROM THE GROUND UP with both of these services.
The question remains, how do you reach your key demographic, make them trust you, and sell them your product? And that is something that, once you learn the ropes, you can use to your best advantage, no matter what affiliate plan you join. Again, full disclosure, I am working with a very good company called Stress Free Salaries and TWRPS (see the affiliate links on the bottom of this page) because I believe in the company, the compensation structure and my team. All very important.
So while I am recommending this company, know that I chose it for those reasons and why. You may choose to promote another one, there are plenty out there and we will even discuss a few going forward. It is my feeling that particularly for beginners and medium skilled online marketers and even skilled pros with track records of other marketing campaigns under their belts, not to mention AFM's and MLM's, that this is by far the BEST and easiest program I have found, not to mention the most lucrative. And while there are a few others I may even join and/or write about in the future, particularly to compare them or add them as an adjunct to SFS and TWRPS (and you will see why these are potentially strategic matches for your own portfolio) this combination is by far the best and most comprehensive team program I have seen. You don't have to sell anything other than a digital product, you don't have to drop ship anything, and you don't have anything tangible to have to move, markup, or deal with. All you have to understand is the structure and payout of the system. Which is very important considering you WILL, unless you have done this before, have a lot of other things to learn. You certainly don't want to take away from that by having to figure out how your program works too.
That said, no program is ever completely perfect and all of them will require that not only do you know what you are doing, but master other skills. And one of them is learning how to dissect key words, as you will be USING THIS SKILL in ALL THE MARKETING AND ADVERTISING you do and place, no matter where you place it. Whether you are creating a text ad, a banner ad, a solo, or a combination of all plus Adwords, distributed via any one of the means available to you, YOU WILL NEED BOTH THIS SKILL and the services I am about to tell you about to help you.
Dissecting What Works
Reverse engineering is one of the best ways to find out how ANYTHING works. And just like we dissected Google's Adwords in the previous blog, I am about to dissect ADVERTISING ON GOOGLE to show you how advertisers use key words, how this is linked to searching and search results, so you can use this across your entire advertising campaign ON EVERY MEDIUM. Again, as I stressed in the last blog, if people are doing this on Google, then chances are they are doing it everywhere.
The Tools You Need
The best tool I have found to date to do this simply is a little bit of free software magic by a company called Web Spy (click here or see the link below for a HIGHLY recommended free signup so you can do this too).
I am going to show you what it can do in this blog, rather how to install it (because it is literally point, click and press download to install and use), once installed it will show up on your browser on the lower bottom right (see below for the example). It is a very powerful and vital tool.
And I have also started to use a link cloaker, something you will also begin to use in all of your affiliate marketing efforts to protect your affiliate link, the link you are given in every affiliate program that contains unique information to you (usually your user name) which insures that commissions go to you and are properly tracked. Click here for one of the best ones I have found that ALSO PAYS YOU MONEY TO USE IT. So that is a little free passive income for you, as you are using a resource that will help you. Double whammy. We like those a lot.
While you don't have to use a link cloaker, it is recommended in most cases, to help you protect your affiliate commissions from people who would strip yours out (it happens). As an aside, I have to add that one of the things that also makes SFS such a strong program is that the creators actually created affiliate links that are impossible if not very hard to strip, so you actually don't really need this tool if you sign up with this opportunity. Nevertheless, I am going to start using them just to be consistent and to show you how to use a very important tool for affiliate programs that DON'T DO THIS. See my recommended URL cloaker link below too.
I See With My Little Web Eye....
But let's turn our attention back to Web Spy. Here is a basic search page from Google. Notice that I have already typed in and returned my search results for home based businesses.
Every place you see the word "Sponsored Links" know that those are PAID ADVERTISEMENTS using Google Adwords. But also realize that they are tied directly into the search results that you just typed in at the top in the search bar. On this page there are two sponsored links in the main body of the search results (see the first two items to be returned) and of course all of the items that show up in the column to the right of the main text. Notice also WHICH WORDS are highlighted in the ads themselves. WORK and HOME. Which corresponds to "workhome" which we typed in our search. These are the folks who have paid the most to use these words. How do I know that? That's where the magic of Web Spy really comes in handy, and allows you to see not only what Google is doing, but how to start shaping your own campaigns EVERYWHERE.
Remember our cardinal rule from last time? If people are doing it on Google, they are doing it EVERYWHERE.
So again, I bring your attention to these little boogers (as my great grandmother used to say). It's a highly technical term of course, meaning in this place, bells and whistles, or the magic behind the curtain of Web Spy.
Notice that THEY also know what keywords are? If you are still in the dark, realize that the words, in all those boxes below each advertisement, are suddenly revealed to you onscreen because they now have a box beneath every one of them with the text "View Keywords." This is the magic you want.
Now, click on any one of those boxes on the magnifying glass. This is what will come back:
NOW you can begin to analyze A LOT of information. What key words were used in the ads you see, how they are related to the search you just did, and even what the going rate for each is should you decide that you actually want to pay for your own ad, not to mention how valuable (specifically how popular) each of these words and combinations are. Remember, on Google, the more expensive a phrase is, the more popular it is, and the higher in rank, or more expensive each click is, shows you whether the advertiser bid on the words and drove the price up.
This will help you understand how all of this fits together, and should I hope finally allow you to see and implement such strategies across the universe of your online campaign. You will use this information to help shape all of your future work, since now you will have very detailed information on how people are searching, what they are looking for, and how the most highly ranked and desirable spots are being selected in advertising campaigns and searches. Spend some time analyzing what you have brought back. And then put it to work for you.
Happy surfing...
Until next time,
Cheers,
Marguerite
P.S. Here is the list of valued links:
Stress Free Salary MLM Income Opportunity: Click here.
Web Spy: Click here.
Link Cloaker: Click here.
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